Another meeting in another city in another ballroom. Industry research shows that today's meeting attendees want not only great learning and networking, but also to experience a sense of place. Attendees expect events to incorporate the locale and they want to depart feeling that they not only connected with business partners, but that they truly experienced the destination. “Out” are windowless conference rooms and standard F&B; “In” are innovative spaces that cultivate expression while providing a sense of place, and partnerships with local food and beverage outlets. Planner objectives now include infusing a sense of place into meetings and incorporating the destination in as many ways as possible. This session will explore creative and cost effective ways to impart a sense of place through local partnerships, food & beverage programs, innovative services, and venue selection.