Ciara is the subject matter expert in the area of sales growth and how to do that virtually with the human touch. Her clients warmly refer to her as “an international black belt in MICE sales”. Ciara is a best-selling author of “Steps to WIN in the Meetings Market”. She runs the sales certificate programs for MPI.
Her Steps to WIN™ Sales Program is a framework and methodology that shows teams how the Buyer Buys. It is developed to help Hotels, Independent Planners, Agencies & CVBs WIN more MICE & Group business. She has helped clients grow conversion rates by up to 30% and win new business with a clear value proposition that attracts more of the right kind of clients for their business.
Ciara has worked virtually for 7 years on a global level. She has developed virtual and face to face brain-based learning programs that engage participants and make implementation easier. She gets results quicker this way.
Her client base ranges from the US to Dubai and Thailand. Ciara speaks at events all over the world and has delivered thousands of virtual workshops and keynotes over the last 7 years.
Ciara is based in Coolea, in the Gaeltacht of Co Cork, Ireland, where she runs her international sales consultancy business.