A seasoned senior level meetings/marketing manager with combat experience! I’ve worked in the association industry for more than 16 years and have slowly gravitated towards meetings/events management. While the journey seems to have taken a while, it’s been truly rewarding and enjoyable. I find the strategic planning of events and the continued development of educational “layers” an energizing challenge. Further, the value that comes from a balanced attendee/sponsor approach seems to only enhance the direction we’re taking our events. I must have an accounting gene somewhere in me as I sickly enjoy budget management, planning and seeing everything come together through the year.
As a meeting planner, I feel one of our key roles is helping corporate sponsors and event attendees have stronger and more meaningful connections so they can improve relationships, sponsors can position themselves as subject matter experts and resources, and ultimately improve the ROI of the event for both.
Key skills include: meetings management, sponsorship solicitation, registration systems, venue sourcing, contract negotiations, database management, agenda development, speaker sourcing, materials production, communications, budget management, customer service, research, personnel development, leadership